About Us

RAW40, an Urban Apparel Fashion Brand launched in March of 1999 by its parent company Real Authentic Wear in New Orleans, LA.  

Real Authentic Wear provided RAW40 Apparel to countless rap artist, athletes and entertainers in New Orleans and in other surrounding cities and states.  We sponsored clothing for celebrity/athlete participating events with the likes of Minnesota Vikings QB Dante Culpepper, Countess Vaugn and “The Parker’s” sitcom cast and many more. 

We hosted our own fashion shows locally & abroad and also attended other shows hosted by Baby Phat, Meoshe and other brands that were hot in the late 90s and 2000's.

Real Authentic Wear/RAW40 Apparel were doing well on its journey to growing one of the hottest Urban Fashion Brands in the south of America after launching in the last year of the 90's into the 2000's but then began to lose traction in 2003 after the lost of a couple of its members.  We then worked tirelessly at recovering from the setback only to suffer another sudden kibosh in scaling the brand due to the horrifying onslaught of Hurricane Katrina in 2005. 

Although put to a lengthy pause, we here at Real Authentic Wear, after 16 plus years, are excited for the re-launching our brand RAW40.

We, here at Real Authentic Wear/RAW40 Apparel have goal to build a brand that has a sustained relationship with individuals who visits us.  Whether on our website, on our social media platforms or even a pop-up shop by striving to bring an unsurpassed experience of quality, comfort, style, respect and most importantly customer service that will stain the fabric of their memory.  

Our hope is that after visiting with us you would agree that we've accomplished  our goal!

We really appreciate you for taking your precious time to read a little about us...we don't make light of it! 

Thanks and you have a blessed rest of your day!!!